There are tons of coaches and healers in the cluttered online marketplace.

So how do you differentiate and be seen as the authority you are?

Good press. 

Good press = CREDIBILITY YOU CAN’T BUY

You’ve probably spent a lot of time, energy and money focused on social media marketing, sales funnels, advertising, etc. but something still feels like it's missing. You're ready for new clients outside of your network, you're ready for more visibility and you're ready for the credibility + trust factor that comes from traditional lifestyle media sources.

Everything you've already done has been helpful but nothing compares to being featured across the traditional lifestyle media landscape – magazines, newspapers, respected online publications, and yes even TV. When you land an organic story here (not a paid placement), your trust and credibility factor skyrockets.

Traditional lifestyle media is still the most trusted resource. Having your personal brand story told in this way positions you and your business as A Trusted Authority. The more coverage you get, the more eyes that are on your brand, the more follows and email enrollments you have and the more clients you ultimately welcome; because they came into your world already trusting what you can do for them per the press feature. The best part? That trust and reach builds as the press features circulate online.

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Let’s put this in context of your everyday life ↓

Think of your own purchase behavior. Let’s say you want to go on a dream vacation and stay at villa in Italy. You do your research and ask friends. But think about it. In your research what articles or stories you may be drawn to that influence your decision? It’s generally the locations you hear or read about through traditional media sources. Maybe you read about a place in The New York Times, then see something else in Travel + Leisure or spot something featured on your local news. Then a friend mentions it again. It gets your attention and has earned your trust in ways that an ad cannot.

Many savvy brands (villas included) choose to focus on Public Relations to get their story and brand out in the world as the ROI and response can be truly magical.

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Now let's think about your business as a Coach, Healer or Wellness Professional ↓

Let's think about your specific service offerings. How many of your clients are referrals? How would your business grow if you leveraged Public Relations to essentially use traditional media features as a referral source for you? How does it position your brand to have a trusted media source feature you and share a bit of your story? How much more believable might it be for someone who doesn’t know you personally to hear about you and your story via a trusted press outlet? And have that be a trusted media source?

Bingo….you just gained credibility and reach that money can’t buy!

Media won’t cover anything in an unpaid story that they can’t stand behind or trust at some level. They must be interested in your story and its relevance now to consider featuring you or your business, but once they do…you strike gold and it gets easier to expand your story, your brand and your business.

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I'll teach you how to present yourself and your story in a way that is attractive to good journalists who can feature you and your business.

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You reach potential new clients and a network beyond your current circle and in a trusted way that ads cannot convey.

Remember, ads are generally subjective so you can say anything as it’s from your voice.

Media coverage that comes from pitching yourself for inclusion in a story, whether as a quoted expert or in a broader feature, that comes from the media perspective and is more objective. It feels like a personal endorsement (even though it is not!)…hence the credibility that money alone can't buy.

Because I come with 25+ years of PR experience as a pro based in NYC (working with clients from all over the world and getting them media placements nationally and locally across North America). AND…I’m not only a PR pro, but I’m also YOU (a healer, wellness entrepreneur and professional)!

It’s what you need to get your first (or next) traditional media placement in 90 days or less.

It’s not about social media. It’s about creating the kind of social proof that money can’t buy with ads (ad and digital marketing also has its place, but they are not covered in this course).

It’s creating a foundation of tools you can use in any business and what you build your full marketing strategy on because it’s all connected to your content and communication.

Yes I’ll tell you what to look for if you’re keen to do sponsored content / paid media placements (but I prefer and recommend unpaid which is the majority of what this course covers).

Early bird discounted pricing (goes away forever once the course drops in January 2026)

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Pay once before the course drops January 2026 and get access for the lifetime of the course

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Any course updates included in current pay once pricing 

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DIRECT Live Q&A access to me from now until the official course launch in January 2026

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Media lead times / deadlines are ALWAYS much earlier than you may think. Learning and implementing these tools earlier is always better to get you publicity sooner. Your story deserves to be heard!

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Traditional media is not dead, yet it is more competitive to get your story out there. Knowing the basic tools gives you a headstart, even once you have the budget to hire an agency to support you!

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What you learn here will serve you for life and in whatever business you have.

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Another bonus – you’ll get clear and comfortable with your story and, potentially, rehaul your elevator pitch as a result. Media has a short attention span, so you’ll master your pitch – for them and anyone else in your network!

Access to me and my 25+ years as a PR executive in New York City, working with clients across global travel, hospitality and wellness brands combined with my wellness expertise and perspective as a healer. 

I’ve landed thousands of media placements including everything from Vogue, WWD, Travel + Leisure, Condé Nast Traveler, O Magazine, Robb Report, Bloomberg, and Forbes to the Wall Street Journal, The New York Times, TODAY show, NBC 4 New York Live, ABC’s The Chew (back in the day) and NY1, amongst MANY others!

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Few people have the unique blend of experience I have and, as a result, this course was requested by fellow wellness professionals who asked me to share my intel and teach them how to get media coverage. I want to help Coaches, Healers and Wellness Pros GET featured, found, and fully booked.

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There is a lot of information out there on how to use social media and digital marketing, sales funnels, marketing tips and tricks to grow your business, but those glossy magazines, local newspapers, the infinite number of online publications, TV,  and podcast placements are still relevant and critical in your marketing game.

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Media placements help you get seen beyond the clutter. They help you gain even more credibility. It’s part of why it’s called earned vs paid media! And it is credibility you cannot buy.

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Media coverage establishes a deeper trust factor for your expertise and authority in your niche

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You’ll also gain expanded audience reach beyond the network you could build solo

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Most people think they need a big budget and agency to get started. 

And….you don’t!

WHAT YOU’LL LEARN:

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How to land your first (or next) online media placement in 90 days or less (after completing the course)

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How to leverage traditional PR to get unpaid media placements

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How to position your brand so that it amplifies your authentic voice, message and business

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What to look out for when considering paid placements (sponsored content) - I'm not a big fan and I’ll explain why, but will give you some pointers)

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How to build your media network and relationships / your media pipeline

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How to build a 6 -month strategy and calendar for pitching you and your business

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How to build consistent momentum and awareness across traditional media platforms when pitching consistently

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How to write a pitch and press release do’s and don'ts

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And SO MUCH MORE…

If you buy the course and follow the guidance and tips, you can expect your first unpaid media placement in 90 days or less.

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Course drops January 2026

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Live access to Q&A begins 11/18/25 and happens regularly so you can bring any specific questions to me directly and we’ll coach in real time.

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Tools to build your first 6-month strategy and not miss media opportunities you can leverage

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Gain clarity about your story and media story angles to pitch the press

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Begin to develop media relationships

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Gain confidence in being more visible in the media

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Gain confidence to start pitching media and landing your first (or next) media placement

Hi, I’m Lisa and I’m excited to be here with you!

I spent 25+ years as a PR and brand communications executive in New York City, leading strategy for global travel, hospitality, and wellness brands to help them earn meaningful media coverage and build strong, lasting visibility. Throughout that time, I was also deeply drawn to the world of wellness, healing, and intuitive practice — long before it became mainstream — becoming a certified practitioner and wellness expert myself.

Looking back at my PR career, I’ve had the privilege of shaping the stories of some of the most esteemed and respected brands in luxury travel and hospitality, including Mandarin Oriental; The Well New York; Dorchester Collection; Lungarno Collection (Ferragamo-owned hotels); Fairmont Hotels & Resorts; The Cove Atlantis and Atlantis, Paradise Island; and Marriott International, as well as collaborating with leading lifestyle and wellness brands such as Athleta, lululemon, essie, and Naturopathica to create programs and partnerships that generated powerful media exposure and engagement for my clients.

When I launched my boutique wellness lifestyle & consulting brand JoyWelle, I brought all that experience together — my strategic PR foundation, deep industry insight, and intuitive understanding of the wellness space — to help brands and professionals develop, refine, and elevate their approach to wellbeing strategy, brand pillars, programming, and partnerships. My focus is on aligning vision, messaging, and market relevance to ensure every initiative is impactful, authentic, marketable and positioned for long-term success.

When I shifted my work to focus on wellness lifestyle consulting and grow a healing practice, I had technically left PR, but I knew I still had a ton to offer and this course was percolating in the background. Then, at a recent wellness conference in Italy, I had many healers and wellness entrepreneurs ask me if I had a course like this, designed to share my wisdom from decades doing PR, to mentor and teach other wellness professionals how to start doing PR and secure media stories for themselves.

Now, through this course, I’m excited to share the essential PR tools, strategies, and insider knowledge I’ve gained from decades in the industry — distilled and tailored specifically for healers, coaches, and wellness professionals like you. This course was designed to help you confidently tell your story, connect with the right media, and build a credible, visible, and purpose-driven brand — without needing a full PR team behind you.

You can take the girl out of PR, but not the PR out of the girl. I’m here to show you how to harness the power of PR for your own brand. Let’s go!!!

Be a company who hires me for wellness consulting for tens of thousands of dollars

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Buy this course and have direct access to me and my 25 years of expertise for $1,000 early bird pricing or $2,000 once the course launches in January 2026

(between my decades of multi-disciplinary experience and what you might invest in an agency alone, this is a steal!)

The course provides the tools and guidance to pitch and land your first unpaid media placement in 90 days or less. However, media placements are not guaranteed, nor is the quantity, quality of media coverage guaranteed.

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Impact on your business and ROI is not (and cannot) be guaranteed.

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No refunds, chargebacks or money back guarantee. Once you purchase the course, no refund will be issued.

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Early bird pricing is a discounted investment of $1,000 USD and gives you lifetime access to the course materials. This discounted pricing will go away once the course drops in January 2026 when the course will be full price. Once the course is full price in January 2026, members who invest will have access to the course for one year or on an annual subscription renewal at the original full price paid (you will be required to opt out of subscription renewal prior to this time if you wish to cancel access before year 2 and beyond renewals).

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Course drops in January 2026

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All course updates throughout the lifetime of the course are included in your original investment.

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All live calls that take place in the pre-drop period and regularly after the course drops will be recorded and available in the Skool platform.

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All the content, tools, tips and guidance in this course comes from the course creators personal and professional experience with decades in the industry. Other professionals may have different opinions and ideas, which is true of anything, however, this course is native to the creator’s professional experience and perspective.