Lisa Caruso is a brilliant visionary leader in the wellness space, seamlessly blending 25+ years in PR, marketing, and brand communications in the luxury travel & hospitality industry with deep expertise in wellbeing, wellness innovation and intuitive healing arts. As Founder & Chief Joy Officer of JoyWelle, she brings magnetic presence, fresh energy, creativity, and an unmistakable joie de vivre to every project—from elevating global hospitality brands to guiding individuals toward personal transformation.

Lisa had a passion for wellness before it was trending and there was really language for it, conceptualizing and creating an immersive holistic health weekend for guests as a first of its kind at a premier resort in South Florida early in her career; thus, setting the foundation for her evolving interest and expertise in the space today. From establishing brand concepts and partnerships to innovating programming and leveraging need periods or market trends, her approach is unrivaled. Her portfolio includes designing in-suite wellness experiences for luxury hotels, conceptualizing cross-brand activations with top beauty and fitness partners, curating restorative weekends that drive occupancy and press, and creating original wellbeing programs for both guests and employees. She has also advised on large-scale brand strategy and piloted signature events for global hospitality brands, weaving wellness into every touchpoint with creativity, intention, and measurable impact.

Her rare ability to bridge the corporate and wellness worlds makes her a sought-after consultant for luxury hotels, travel, wellness, and lifestyle brands, and high-touch experiential spaces. She masterfully integrates business acumen with intuitive insight and her unique presence and energy, ensuring that every project is not only strategically impactful but also deeply engaging and emotionally resonant. Her bespoke approach begins with a strategic deep-dive, aligning vision, industry trends, and business goals to create curated, high-impact wellbeing initiatives that drive ROI and brand positioning while seamlessly embedding it into the guest experience.

As a master practitioner of the healing arts and a lifelong intuitive, Lisa also works privately with individuals on a referral basis. Whether through individual sessions, retreats, educational workshops, conferences or seminars, Lisa empowers her clients to embrace their highest potential and embody joy.

Through JoyWelle, Lisa continues to shape the future of wellness—both for brands seeking to elevate their presence and for individuals ready to step into their fullest, most aligned selves. At the heart of all her work is a singular mission: the belief that joy is the ultimate wellness state—and that whether through corporate strategy, personal transformation, or immersive experiences, she engages with her clients in a powerfully effective and profoundly meaningful way, while also bringing joy to the equation.

Affiliations:

Lisa serves as a U.S. Ambassador for Global Wellness Day and is a member of the Standards Advisory Committee for Wellness in Travel & Tourism (WITT).

Highlight of Brand Alliances:

• Luxury hospitality and travel brands: Mandarin Oriental, New York; Mandarin Oriental (Brand); The Well New York; Dorchester Collection; Lungarno Collection (Ferragamo-owned hotels); Fairmont Hotels & Resorts; The Cove Atlantis and Atlantis, Paradise Island; Abercrombie & Kent; Marriott International (Brand) and Marriott Revive Spa Brand

• Media brands: Organic Spa Magazine; Fitness Magazine

• Beauty and wellness brands: essie; Athleta; lululemon; Naturopathica

• Fashion brands Rodarte, Joseph Altuzarra, Christian Dior